Michael Jackson: The Brand

In memory of the King of Pop, BNet has a collection of Michael Jackson's commercials through the years, beginning with the Jackson Five days. I had forgotten most of them.

View them here.

Best Comp Question Ever

I have been compiling as many sample comp questions as I can find, not only from past years at UNT, but also from other institutions. (Via "the Google").

This one, from Georgia State, takes the cake. This is the best question ever, for several reasons,

All marketing professors take an ocean cruise on the S.S. Titanic II. While on the cruise, the ship accidentally (we think) strikes a boat filled with accounting professors. Unfortunately, the Titanic begins to sink rapidly (the boat with the accounting professors is totally unscathed). There is only one good lifeboat on the Titanic II and it only seats 4 people.

1. Who among the thousands of marketing professors on the Titanic should be saved? Defend your choice by listing their specific contributions to the marketing literature.
2. Who would be the first four you would throw off the boat?

The first part is relatively easy. I can't think of anyone off the top of my head for Part B, other than a certain econ professor -- and I suppose he wouldn't count.

Another article accepted

An article was accepted last week for the International Journal of Electronic Marketing & Retailing special issue on "evolving the social Web." It has the distinction of being my first solo-authored publication.

For those who are counting, that's four journal publications, along with three conference papers.

I thought that was fairly impressive until I read AMA's "Who Went Where" survey results, which were released today. Although the mean and mode for publications when going to market is zero, which clearly I've exceeded, the max (which is always my target to beat) was nine(!!), and the max for conference papers was 12. I don't think I could afford to go to that many conferences even if I had all those acceptances.