The answer, according to the blog The Corner Office, is that marketing is like sex because everyone thinks they're good at it.
It's true. As marketing educators, we put a great deal of effort into training marketing professionals. A bachelor's degree in marketing requires courses in marketing research, logistics, brand management, product planning and more ... in addition to the core business requirements (accounting, finance, etc.). Notice what isn't required? A course in advertising, which is what most non-marketers equate with marketing.
And yet, anyone and everyone thinks they not only know marketing, but know more about it than the head of marketing -- despite literally not knowing the meaning of the word.
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I suspect most people equate marketing with selling. If you polled a thousand people on the definition of marketing, then 50% would say selling, 48% would say promotions, and 2% would have no opinion. Just a thought.
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