
Woo hoo indeed.

All marketing professors take an ocean cruise on the S.S. Titanic II. While on the cruise, the ship accidentally (we think) strikes a boat filled with accounting professors. Unfortunately, the Titanic begins to sink rapidly (the boat with the accounting professors is totally unscathed). There is only one good lifeboat on the Titanic II and it only seats 4 people.The first part is relatively easy. I can't think of anyone off the top of my head for Part B, other than a certain econ professor -- and I suppose he wouldn't count.
- Who among the thousands of marketing professors on the Titanic should be saved? Defend your choice by listing their specific contributions to the marketing literature.
- Who would be the first four you would throw off the boat?

Blockbuster Executive Emphasizes Brick-And-Mortar StoresIt's analogous to the following headlines: "Blockbuster: Betamax Key To Our Success", "AOL: Dial-Up Internet Is The Future", "GM Bets On Horse and Buggy" or "Coal: The Fuel of Tomorrow" (oops, that one is really out there).
Blockbuster Inc. CEO Jim Keyes told shareholders Thursday that "there is life in the stores," and brick-and-mortar locations remain key to the company's growing multichannel pitch to customers.
Email: david.taylor@unt.edu
Phone: 940.565.3120
Office: BA 233
Spring 2009 Office Hours: